I found it to be rather interesting when my girlfriend got somewhat hostile when she briefly lost her mayorship to Red Robin. She didn't act on it, sadly, but I was bewildered.
It became clear to me that somewhere out there, someone who obsesses with "checking in" wherever they go could become possibly violent when someone out-nerds them. When this happens, brandish your phone camera and prepare yourself for viral Youtube fame.
Talk about your "feelings."